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Activision Blizzard

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Editorial estimate, not verified fact — Disclaimer

American video game holding company operating Activision, Blizzard Entertainment, and King

Data Confidence: 72% · Sources: 1 · Last Updated: Sep 18, 2026

Net Worth ▲: $70.0B
Reach ▲: 1.0B people
Power ▲: Controls a portfolio of globally dominant gaming IPs and subsidiary studios like Infinity Ward, Treyarch, and Sledgehammer Games, with a market capitalization that made it the largest game company in the Americas and Europe by 2018.
Influence ▲: Sets entertainment launch records and drives industry trends, evident in record‑breaking Call of Duty releases and the popularization of the toys‑to‑life market with Skylanders.
Network ▲: Maintains extensive connections through its subsidiaries, former majority owner Vivendi, current parent Microsoft, and key executives such as CEO Bobby Kotick.
Legacy ▲: Transformed the video‑game sector by popularizing esports initiatives, pioneering the toys‑to‑life genre, and establishing long‑running, high‑revenue franchises across multiple platforms.
Trajectory ▲: Rising ↑ — first assessment on record.

About

Activision Blizzard, Inc. is a Santa Monica‑based video‑game holding company formed in 2008 by merging Activision and Vivendi Games. It operates three primary units—Activision, Blizzard Entertainment and King—and owns major franchises such as Call of Duty, World of Warcraft, and Candy Crush Saga. The company became the largest game publisher in the Americas and Europe by revenue and market cap as of 2018 and was acquired by Microsoft in 2023. It has faced workplace‑culture controversies, including a 2021 harassment lawsuit.